The new Redken Shades EQ Bonder Inside is formulated with citric acid and taurine, which are incredible for toning whilst also protecting the strength and integrity of sensitised hair. Shop Now Meet the new Redken Shades EQ Bonder Insideĭo you love what the Redken Shades EQ Gloss can do for your work, but some of your clients are in need of additional strength and shine? We’ve got just the thing. It’s the toning technique perfector you need to create the latest trends that your clients are asking for! The Shades EQ formula has remained unchanged for over 30 years because of how effective it is, making it a permanent staple in salons across the globe. It’s like lip-gloss for your client’s hair! The Acidic Demi-Permanent Gloss is formulated with wheat amino acids, and the Redken Shades EQ will help to condition the hair, leaving it super shiny and healthy.

The formulas are specially designed to perfect the way professionals gloss, tone, refresh, and correct a client’s hair – and they’ll also work wonders with taking your technique to the next level when used for colour treatments. The Redken Demi-Permanent Gloss & Toner Shades EQ is loved worldwide because they produce unbeatable toning, color, and shine – every time. It’s no secret that Redken’s Shades EQ collection is loved by colourists worldwide, and for good reason. Maintaining the correct pH of our hair helps smooth the cuticle which helps promote healthy and shiny looking hair.”Ī post shared by Jimmy Green iconic Redken Shades EQ Gloss “Redken’s hair philosophy is built on restoring hair to its natural pH of 4.5 – 5.5. Redken’s iconic Shades EQ and new Acidic Concentrate Haircare system are acid-balanced products that help minimize swelling and maximize strength while providing optimum condition and shine.ĭon’t believe us? Here’s what Jimmy Green, Redken’s Education Manager, had to say about Redken’s philosophy and the natural pH levels found in hair: This isn’t an instant cause for concern, but over time, hair will start to break and become damaged – a direct effect of this swelling. If the pH level in the hair is too high or too low, the hair is likely to swell. PH is more than just a number – it’s the key to keeping the acidity level in hair healthy so that it can thrive. Read on to discover the pH power of Redken… Why the pH level is important Salons Direct is joined by Redken to discuss just how important it is to balance the pH levels in hair – with the help of their iconic Shades EQ range! There’s one piece of the puzzle that is often overlooked, and it’s extremely important where breakage and damage are concerned – and that’s the overall pH level.

Do you have clients who just can’t seem to get their hair damage under control, no matter how hard they try? You’ve recommended all of the treatments under the sun, but nothing seems to be working?ĭon’t worry, you aren’t alone.

Redken shades eq formulas